1. All of the magazines feature smiling students as their main image, and all have their mastheads positioned at the top of the page in a large font which makes it stand out from the rest of the text. Kings Ed and Mizz Glam use vibrant colours, wheras "current" features earthy greens and colours very close to nature, which connotes that the magazine is very environmentally aware. All of the three magazines also have similar usage of language which is more coloquial and used my students, words such as "roomie" etc, this connotes that the magazines are all aware of their target audiences.
2. I would prefer to read "current" because the presentation and layout of the magazine connotes that it cares for the environment and i like to think that i do to, and so that is why i would choose "current".
3a) CURRENT - I think that "current's" audience are carers, and especially care about the environment. The audience is most likely not to be materialists and more likely to be Hedonists
3b) The main image denotes three females hidden behind a shower curtain, all of whom are smiling. This could connote freedom, and be associated with being free, and "friendship" between the three ladies. Because the ladies are smiling it connotes that caring for the environment will make you happy. "Current" uses earthy colours, greens and browns and this ties in with the theme of the magazine - environment - this connotes that the magazine does in fact care for the environment. The masthead denotes the word "Current" in white, displayed on a green background, the word current connotes that the information in the magazine is current and recent.
The "National Student" has a similar layout to that of a newspaper, this could perhaps connote that the magazine is more mature than other magazines of its type, and thus more important, however in this context the storys included make the magazine connote a more student associated magazine. The main sell denotes white sans serif font placed on a black background, to the side of the main sell is an image of a man who looks drunk. This could connote that the main sell is immature and features moronic storys of little importance. This magazine could attract a post-modern audience.
The "International Student Magazine" has a simple masthead with the first letter of each word coloured in red as opposed to the others which are in black. The main sell denotes five students using their hands as glasses, all of the students are smiling. This connotes happiness and that student life is fun. The only other feature on this cover is the date and issue number which are located in large font in the top right corner. The magazine cover as a whole connotes that its not important to clutter the cover with information that isn't entirely neccessary, but that it is important to let the magazine speak for itself.
This student magazine has a main sell which denotes a woman sitting on a carousel,smiling, this could connote friendliness and joy. The main sell itself is very cluttered and uses too many colours which could divert the readers attention away from the writing. The masthead "tell!" is located on the top left corner of the cover, and is in white on a black background, at the end of the word "tell!" is a screamer which connotes importance. There are three reversed out cover lines in the bottom half of the page. Although i agree that this is a well made student magazine, i think that there is too much going on on the page and this looks very messy and unprofessional.
