Audience Profile

My magazine is focused on metal and rock music and so i am aiming to target the ever expanding "niche" audiences. This niche audience comprises of: radical teenagers (now known as emos) This audience will be largely males, but still with a few females, all aged roughly between 15-19, and on a low income (D/C1)because they are in full-time education. This audience would register as post-materialistic hedonists because of their radical fun-loving nature.

The type of audience that would read my magazine would wear: black t-shirts (band t-shirts most of the time), jeans topped off with a studded belt and chain, and canvas shoes most likely Converse Hi-tops. The males would have long hair, with the fringe covering at least on of their eyes, this hair could possibly be dyed black however it is not certain. The females would have very alternative hairstyles, red colour perhaps with bizarre coloured highlights. These people would have a low income job, possibly in the local supermarket or a store in town, definately in the shopping industry in a shop is the most likely for my target audience or maybe even a pub/restaurant (D/C1)

My target audience would spend the majority of their money on cigarettes, drugs, alcohol, clothes and music, with little deviation from those items. They would shop in places like: CEX, HMV, Four Leaf Clothing, H&M, Topshop, Burton, Office. They would watch a large variety of comedy shows, mostly on Dave and Channel 4 and not be associated too much with ITV and the BBC channels, the main tv channel would be Scuzz, the metal/rock music channel. Specific TV shows might include: Live at the Appollo, Never Mind The Buzzcocks, Mock The Week, Scrubs, Friends. They also enjoy films such as: Avatar, Harold & Kumar, Dude Where's my Car? (and similar "stoner" films) Pirates of the Caribbean Trilogy, Batman and similar films.

The music is obvious, Rock and Metal. Bullet for my Valentine, Funeral For A Friend, Rise Against, Paramore, etc, etc...

The target audience, enjoys spending time with friends, smoking cannabis, and similar activities, the majority of this audience would most likely be musicians, in bands or otherwise.