Sunday, 3 January 2010

Audience Research


I showed my mood board to some high school friends, and they all had positive reviews because it included most, if not all, of what they like. The mood board itself covers: films, DVDs, Cars, Converse, Clothes, Guitars, Amps, Musical Instruments, Grafitti, Gaming, Phones, CDs, Skating, Computing, Magazines, Vodka, Concerts/Festivals, the world, all of which are interests of mine and others, and this was apparent when i showed it to others via facebook.
By showing this to my target audience, i now know that my audience likes all of the things shown in my mood board, however one response was that the emo grafitti in the top left corner was too stereotypical, and so i will try to add more colour than just black and monochrome colours, and try not to add too much "emo art".
The people i showed this to like the blues and reds but not too much black.

All the comments are:

"Agreed pretty much sums up Everything, loving the o2 acedemy ;)"

"Hmm .. maybe .. something to do with photography? Or that could just be me :P x"

"gr8 but where is the country tennagers there is no tractor quite franklybut part from tht lovely"

"think you have definately encapsulated the audience you are after. Using a festival is a really good idea because then you have a chance for adverts and competitions giving tickets for 'Download'. You've used a good festival as well rather than a more indie fest like Reading or V-Fest.
The leisure activity references are really well targeted and seems well thought out."

The latter comment (contributed by Mike Paul, thank you) has praised my mood board, his ideas about the competitions are of good value and can be used for puffs, however i am intent on not including adverts, largely due to there being a lack of need to include one.

I also showed a few friends existing music magazines, to my surprise, some of my friends actually read these magazines and had something to say. At first glance one of my friends liked the layout of Kerrang! because it was "simple and to the point" Another said that the Metal Hammer cover " was cool" but it was also said of the Metal Hammer magazine that it was trying to be tough and failing, because of the images of people posing and acting tough.
Rock Sound appealed to all of the people i showed it too. They said it was "simple but not too simple" " has a sense of humour" and "wasn't as patronizing as Kerrang is" Kerrang was seen as patronizing because it used words like "mag" and "awesome" and that came across as too try hard.

From these results on diferent music magazines, i will not b=make my use of language too colloquial like Kerrang, because that was a big turn down for the audience. Metal hammer was full of posers according to some. Rock Sound is the best existing magazine to use as a guru so to speak when creating my magazine. :)

No comments:

Post a Comment